Transsexual Model in Bra Ad Campaign

In a bold and daring move, Hema, a department store in the Netherlands, pushed forward a man to promote push-up bras!



Whether in an attempt to attract ladies or explore a slightly different variant of sexiness, the store brought in a transsexual male model, RadarOnline reports. Their new ad campaign for push-up bras referred to as “mega” stars the ladylike Andrej Pejic, and it was some challenge for the model known for his work for Jean Paul Gaultier, Jeremy Scott and John Galliano.

Runs his Tweeter message on Tuesday, “Did I ever think I had enough booty to advertise a push-up bra? No. but am I working it or what??” So his shots for the adverts where he can be seen wearing various outfits make him look bustier than ever – although some who follow his career say that it didn’t add to his charms

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